Hello.

My name is William Dady.
I am a web creative.

About Me.

With 9 year experience in the digital industry I'd like to think I know a thing or two about the web. While it may be neccessary to label myself a 'Web Designer' or 'Web Developer' I honestly fall somewhere between the two. What I am is a 'Web Creative'. Someone who is passionate about design, development and most importantly user experience.

Keep scrolling to see some of my work and feel free to contact me at the bottom of this page If you have a project you would like to discuss.

Portfolio.

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Myer Christmas Gift Guide

Myer's 2012 Christmas Gift Guide consisted of a single page made up of 21 separate modules promoting Christmas gifts for men, women and children. Working alongside another developer my role involved converting designs to HTML/CSS and Javascript. There were several challenges with this project such as module loading, old browser support and cross device consistency.

Client: Myer
Agency: DT Digital
Role: Front End Developer

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Thunderchild

Thunderchild is a CMS I have written using the Python framework Django. What sets Thunderchild apart from other popular CMS packages like Wordpress or Joomla is that website creators have total control over the structure of their data and how it is displayed.

The app takes advantage of HTML5 and CSS3 and is designed using a mix of Backbone.js, jQuery, .LESS and Twitter Bootstrap. Thunderchild is still a work in progress and is opensource at GitHub.

Client: Personal Project
Role: Lead Developer

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Deakin Worldly

Deakin Worldly is an 'experiential' site with the goal of taking prospective or returning students through 7 interactive screens asking questions such as their name, their location, where in the world they would like to go and how they would like to affect the world. After completing the 7 questions the user is presented with a personal infographic which can be shared via facebook, twitter or email.

This website was an extremely challenging build with the main page split into various sections each with it's own unique interactions and animations.

Client: Deakin University
Agency: CumminsRoss
Role: Lead Developer

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Jeep - Ultimate Search Engine

Created for the jeep.com.au homepage, this Flash component was built to engage users by summarising the Jeep Grand Cherokee’s features. Each tile highlights a feature and offers a click-through to learn more. The campaign was based on the tagline “The Ultimate Search Engine”, which paired images of the car with web search terms which relate to the car in some way.

Client: Chrysler Jeep
Agency: CumminsRoss
Role: Lead Developer

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Jeep - Youtube Masthead

This masthead for Jeep Australia was a compelling and somewhat unsettling sight to see when landing on the YouTube homepage during it's day-long placement.

Using tightly cropped footage of various eyeballs glaring out at the user, it definitely was an attention-grabber. After several seconds the eyeball footage resolved to the campaign's message 'What are you searching for?' revealing the Jeep Grand Cherokee TVC.

Client: Chrysler Jeep
Agency: CumminsRoss
Role: Lead Developer

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CumminsRoss

After 10 months of being in business Melbourne based agency CumminsRoss had reached a stage where they were ready for a refresh of their website. With such an ambitous design my first task was to research the best way to bring the site to life while having an easy to use back end. I ended up settling on ExpressionEngine for the CMS because of it’s use of dynamic fields. I was also responsible for writing the entire front-end HTML, CSS and Javascript.

Client: CumminsRoss
Agency: CumminsRoss
Role: Lead Developer

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Fifth Leg

The core message behind Fifth Leg wines is “serious about wine, not about life”. Tribal DDB Melbourne drew from this idea when asked to build a new and engaging website for the brand.

As this site was particularly ‘design heavy’ the challenge was to build a structure which allowed interactive designers to concentrate on the graphics and animation without having to worry too much about the code side of things. This was achieved by creating a simple interface to enable animations to hook into the output of the slider’s position and react accordingly.

Client: Fosters Group
Agency: Tribal DDB
Role: Lead Developer

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Coles Renewal

Built to promote the rollout of 'new look' Coles supermarkest across Australia, this microsite’s aim was to introduce customers to the new 'market feel' unique to these refurbished stores.

As lead developer, and with an extremely tight deadline, my role was to quickly construct a modular framework for the site's construction. The modular nature of the project allowed other developers to work autonomously on discreet sections of the site with the goal of being integrated into a single functional site.

Client: Coles Supermarkets
Agency: Tribal DDB
Role: Lead Developer

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Sensis 1234

This site was built for Sensis to promote a service where customers could have questions answered via SMS. The idea of the site is to ‘hibernate your brain’ by letting Sensis do the thinking for you. Once a user signs up for the free SMS trial they have the ability to ‘download’ their brain. If they chose to download their brain using Facebook they would see what their brain is thinking about. This was achieved by pulling photos from the user’s Facebook gallery and interspersing them with random and often humorous imagery.

Client: Sensis
Agency: Tribal DDB
Role: Lead Developer

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SuckaSwing

Sucka Swing is a game of skill requiring you to swing as far as possible without hitting the ground. Click and hold your mouse over a building to attach your sucka to it. Release your mouse at the top of your swing to propel forwards.

Attaching your sucka to special panels earns you money which can be spent on upgrades between games. Challenge your skill and earn up to 20 achievements of varying difficulty!

This is a personal project. In creating the illustrations for this game I wanted to have a painted yet cartoony feel to help set it apart from the often overused vector look common to many Flash games.

Client: Personal Project
Role: Developer / Designer

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Devil's Lair

Devil’s Lair is truly a mixed media site combining video of hand made paper cutouts, 3D and particle effects and audio. Devil’s Lair is an Australian wine brand located in the Margaret River region of Western Australia.

As the sole developer on the project I was faced with finding the best solution for handling the loading of the site’s discreet sections in a polite, bandwidth friendly manner. Volumetric lighting complete with particles and a 3D navigation menu are things I’m particularly proud of.

Client: Fosters Group
Agency: Tribal DDB
Role: Lead Developer

Contact.

If you have any questions about me or my work I'd love to hear from you.