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This site was built for Sensis to promote a service where customers could have questions answered via SMS. The idea of the site is to ‘hibernate your brain’ by letting Sensis do the thinking for you. Once a user signs up for the free SMS trial they have the ability to ‘download’ their brain. If they chose to download their brain using Facebook they would see what their brain is thinking about. This was achieved by pulling photos from the user’s Facebook gallery and interspersing them with random and often humorous imagery.
Connecting with Facebook was beneficial to the campaign as it helped drive traffic to the site by posting a promotional message and URL on the user’s wall. This URL was unique and would display the user’s brain when followed to the site by friends of the user.
Note the form in the above example does not send any data and can be filled out safely. The Facebook connect functionality has also been disabled due to it’s dependence on a now non-existent back-end.
Client: Sensis
Agency: Tribal DDB Melbourne
Role: Developer
