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Built for the 2010 Telstra Business Awards website, this Flash piece's goal was to introduce visitors to the award and inspire them to either enter or nominate a business to the competition.
A key direction with this piece was to strongly tie in with the above the line press by including the key branding element, a pop-up book style motif which visually depicts a business growing from a small courier startup to a large international company.
The animation makes use of papervision3D to bring the animation to life and is tied in with the users mouse movement for a more engaging experience.
Client: Telstra
Agency: Tribal DDB
Role: Developer