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Built for the 2010 Telstra Business Awards website, the goal was to introduce visitors to the award and inspire them to either enter or nominate a business to the competition.
A key direction with this piece was to strongly tie in with the above-the-line press by including the key branding element, a pop-up book style motif which depicts a business growing from a small courier startup to a large international company.
The animation makes use of papervision3D to bring the animation to life and is tied in with the user's mouse movement to add some motion to the scene.
Client: Telstra
Agency: Tribal DDB
Role: Developer
